In the quiet corners of select Sephora’s and tucked away inside the luxury beauty emporiums of the likes of Barney’s and Net-a-Porter, is the most coveted, cultish makeup line, surratt beauty. There is no ubiquitous social media campaign, the press is merely peppered with word of the line’s genius. In fact, three years into its retail debut, Surratt Beauty, although available if you look for it, is still largely under the radar.

I’m here to share the secret. The secret of the Relevée Lash Curler that is tossing Shu Uemeura off its pedestal. The secret of the surreal skin-like foundation that is undetectable but makes pores disappear. The secret of the customizable eye shadow palette’s that are smooth as silk and do not shatter when dropped!

Makeup artist Troy Surratt trained under the legendary Kevyn Aucoin. He came into his own creating looks for Jennifer Lopez and Adele and Charlize Theron. He spent a lot of time obsessing in Japan over the country’s enviable cosmetic brands, eventually infiltrating them and learning their processes. So, Surratt Beauty is a stellar mix of true artistry and serious chemistry.

I am in love with the entire brand.

surratt beauty might still be a newbie, but it’s an instant classic.