10 .23 .15 In Honor of Breast Cancer Awareness Month

Meet Donna Noce Colaco, President of White House Black Market. Through her leadership, the retail giant has become the largest corporate sponsor of Living Beyond Breast Cancer, a nonprofit foundation very close to my heart. LBBC supports more than 500,000 people each year impacted by the disease. Thanks to its trusted information and compassionate care, LBBC provided tremendous resources to a dear friend of mine who, today, I’m proud to also call a survivor.  It’s a very special organization that truly changes lives.

Donna Noce Colaco has used her brand’s success to help spread the word about LBBC. She has featured real women who’ve benefitted from LBBC services in national marketing campaigns and spotlighted LBBC staff in store catalogues. She brings an elevated sense of giving to her philanthropy that I hope will serve as a model for other corporations.

“I told myself that if I were ever in a position to make a difference in the lives of women affected by breast cancer, I was going to do it. By sharing LBBC’s mission with our customers, we are able to extend their reach, in hopes that their valuable services and compassion touch even more people who have been affected by breast cancer.”

Isn’t it inspiring to see what rewarding corporate partnership can look like?

This weekend Donna is being celebrated at the LBBC’s Butterfly Ball in Philadephia, receiving its highest honor, The Founder’s Award. White House Black Market is also donating proceeds of it’s limited edition Give Hope Collection, to LBBC. I love the umbrella!

Learn more about Living Beyond Breast Cancer.

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