When I went to the Birchbox press event for Fashion Week in NYC (love Birchbox!), beauty editors were invited to create their own Birchbox of samples from a dazzling wall of beauty items. I took home a mascara from a brand I had never heard of before called Marcelle, a Canadian beauty company that makes hypo-allergenic, perfume-free makeup and skincare. I’m a tough sell when it comes to mascara and this mascara is TOTALLY AMAZING. The most perfect, firm short-bristled brush gives a smooth application, and the formula is just thick enough to add length and dimension without clumps. But what’s most striking to me about this mascara is the color—the deepest, darkest black, in the best, most eye-opening way. What’s more amazing is the price: $13.

It’s out of stock on Birchbox.com but you can order directly from Marcelle. (There’s a minimun for delivery since they ship from Canada, but you’ll want multiples anyway.)

Marcelle now has a solid spot among my mascara all-stars:

1: Marcelle Xtension Plus Mascara: Ive been wearing this exclusively for a while now. It’s that good.

2: Cle de Peau Beaute The Mascara: This is my special occasion mascara. Dramatic and long-lasting.

3: Cover Girl Lash Blast in Very Black: My go-to for everyday for the past few years now.

4: Kevyn Aucoin Beauty ‘The Mascara Curling’ : One of the first “tubing” mascaras, this amazingly dark, bold mascara really holds a curl and simply slides off with a warm wash cloth.