10 .01 .14 The BeautyMama Interview: Alexandra Wilkis Wilson

Alexandra Wilkis Wilson is a co-founder of Gilt.com, the flash-sale fashion site that forever changed the way we shop on the web. She recently became the CEO of GLAMSQUAD, an in-home, on-demand hair and makeup service that’s giving blowdry bars a run for their money. I’ve been a fan of GLAMSQUAD for a while now. It’s fast, convenient and the quality of the service is top-notch.

Wilson’s move to GLAMSQUAD was the news of both The Wall Street Journal and Womens Wear Daily. If Wilson catapults GLAMSQUAD the way she did Gilt, women across the country are about to change the way they think about how, and how often, they get their hair and makeup done.

Wilson might have excited the suits on Wall Street with her move, but I’m happy to see the world of professional beauty become more accessible. Wilson is a girl’s girl visionary. With Harvard Business School roots and cascading strawberry blond hair, she also managed to start a family in the midst of her growing success. Now, as the mother of two young children and at the helm of a burgeoning new business, Wilson shares her outlook on life, work and the benefits of a great blowout.

We started off with a beauty rapid fire:

Dewy or Matte


Bold Lip or Eye


Hair Up or Down


Last Beauty Purchase

Urban Decay De-Slick Oil-Control Makeup Setting Spray

Desert Island Product


Here’s a glimpse of Alexandra’s must-haves. I’m intrigued! So many cool brands:


1: Erno Laszlo 3-9 Balm

2: Chanel Rouge Double Intensite′ Lip Color

3: Tata Harper Rejuvinating Serum

4: Iconic Anti-Aging Skin Preserver

5: Peter Thomas Roth BB Blur SPF 30 Beauty Balm

6: Hard Night Good Morning Eye Cream

7: Miracle 10 Cleanser

8: Youth Corridor Boost 2.0

9: Dior Diorshow Mascara


Must Have Make-Up

Bobbi Brown makeup brushes, Eliza’s Eyes Brow Shaper Gel, MAC Prep + Prime Translucent set powder, Urban Decay Naked 2 palette. Diorshow Mascara and Chanel Rouge Double Intensite′ Ultra Wear Lip Color.

Lip Service

I am not particularly loyal to one shade or brand of lipstick or gloss, I am always trying new ones, but let’s be honest— Chanel does great packaging!

Her Go-To Evening Look

An awesome blow out, long dark lashes and a strong, lasting lip.

She Keeps Secrets

My biggest beauty blunder? Not on the internet please!

Main Event

I am not that good at doing my own hair, so hallelujah for GLAMSQUAD.

Biggest Beauty Indulgence

Facials at Dr. Adam Kolker’s office. His aestheticians are amazing.

NYC Black Book

I get my cut and color at Vartali Salon, I get my skin checked for sun damage at Dr. Gervaise Gerstner and I get my facials at Dr Adam Kolker. Products? I buy those online and also love the new Birchbox store. And now that GLAMSQUAD is here, my go-to process for getting ready just got a whole lot easier!

Best Face Forward

GLAMSQUAD’s The Dreamer is our signature look that makes me feel like a million bucks, since I LOVE big lashes and a great lip color. It makes me feel like me, but better!


I admire women who have aged gracefully because they took good care of their skin throughout their lives

When Motherhood Minuses the Minutes

I have less time to spend on myself so I have had to become more efficient! I now trust the professionals to take care of me when I don’t have the time to!


Motherhood is not for sissies! It is hard work! Motherhood has made me more appreciative of my own mother and my grandmothers.

The Children Notice Everything

(As in, hair done or undone. Makeup on or off.) Of course they do. Kids have amazing intuition.

She Means Business At Home, Too.

My kids know that I am strict about their sunblock and they cooperate when I lather them.

Lessons from Grandma

Less is more.

Lesson for Her Children

Beauty comes from within.

The Balance

I try and take it one day at a time and do the best I can. It helps that I am hyper organized.

Dream indulgence

An afternoon of pampering sounds pretty amazing!

Email this to someoneShare on FacebookShare on LinkedInPin on PinterestTweet about this on Twitter

One thought on “The BeautyMama Interview: Alexandra Wilkis Wilson

  1. Hi Michelle,

    We are pleased to see that you’ve had the chance to talk to Alexandra Wilkis Wilson. We love her and we’ve worked with her on an event in Toronto where we are located.
    We are also happy to see that she still uses our skincare and to see it in her must-haves is more than exciting.
    Since you are a beauty blogger, we were wondering if you would be interested to trial and review our products. Please let us know when you have a chance.

    Best wishes,

    Elena Trifonova
    Digital Marketing Coordinator

Leave a Reply

Your email address will not be published. Required fields are marked *