There’s so much that’s new and innovative about Benefit’s They’re Real Push-Up Eyeliner, and yet, it’s purely classic. This might be the most perfect, fool-proof eyeliner ever. The color is the darkest, mattest black and the applicator tip is truly unique—it actually pushes your lashes out of the way so you can really saturate  the lash line for the most eye-popping look. You can easily make the line as thick or as thin (or as winged) as you like.

It launches Friday, June 27th. If you see women camping out at Sephora, now you’ll know why.